Media Release

FOR IMMEDIATE RELEASE

Ontario Nature Launches New Green Gift Idea

Ontario Nature is teaming with Trees In Trust, a web-based environmental fundraising organization, to encourage people to invest in the future of our native forests. A new online donation system allows donors to buy a piece of the forest as a gift, memorial or carbon offset.

Global warming, our carbon footprint and personal environmental responsibility have dominated the news lately. This approach to forest conservation makes the most of online public awareness campaigns and fundraising and top-of-mind environmental concerns. "The Trees in Trust website makes it easy for people to adopt an acre of woodland, either as a gift or for themselves," says Mark Carabetta, conservation science manager of Ontario Nature. "Ontario Nature's partnership with Trees in Trust will allow more people to support the protection and stewardship of woodlands in Ontario."

In exchange for an online donation (made at www.treesintrust.com), Trees In Trust provides a mapped piece of forest and a dedication certificate instantly via the web. Your dedication is then placed against a specific plot of land and held in your name in perpetuity. Ontario Nature uses the funds to steward the land and acquire additional parcels of land of similar quality.

So far, Trees In Trust has partnerships with conservation organizations in three provinces including Prince Edward Island, New Brunswick and Ontario, and aims to expand by partnering with land trusts in every province. "I spent 30 dollars on a piece of woodland for my son's birthday," says Frank MacEachern of Charlottetown. "Once he saw where it was on a map, he was really intrigued."

Three of Ontario Nature's reserves are now on the Trees in Trust site: Altberg Wildlife Sanctuary Nature Reserve in Kawartha Lakes, Kinghurst Forest Nature Reserve south of Owen Sound and Cawthra Mulock Nature Reserve in York Region. This efficient fundraising system allows conservation organizations like Ontario Nature to acquire more endangered forest and to concentrate on conservation and protection rather than spending time handling payments, producing maps and printing certificates. Charitable tax receipts are issued for dedications of 1/6 acre and above.

Ontario Nature, through a mutually supportive base of federated clubs and individual members, protects and restores nature in Ontario and connects individuals and communities to nature through research, education, public awareness and conservation action. The organization seeks to bring about change to legislation, policies and practices and work with partners and institutions to protect Ontario's natural ecosystems and biodiversity.

For more information, please visit the Trees In Trust website at www.treesintrust.com or contact:

Andrew Lush andrew@treesintrust.com 902-388-1919 Founder, Trees In Trust

or

Mark Carabetta Conservation Science Manager, Ontario Nature 416-444-8419 markc@ontarionature.org

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